Define your target customer and your unique selling point – plus examples!

target customer and USP

Your target customer

I work with lots of small businesses, and something that I have really grown to see the use of is a definition of who your target audience is – or more specifically your target customer. By that I mean the type of person that you most hope to sell your product or service to. When I started Five Pixels I didn’t formally write anything down, but I had a very clear intention of working with local businesses, and not positioning myself online as a generic web designer/developer. Also, I have always been most interested in working with small businesses – sole traders and those with only a few employees.

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Case Study: Logic 1st

website redesign before and after

My first case study! I’ve been wanting to write this up for ages, but I have been grateful to be absolutely booked up with client work since the day I launched (I must have done something right in a previous life), and blogging has taken a bit of a back seat. I’m working more efficiently now, so I’m hoping to be able to share a little bit more with you and keep you up to date with what I’m up to.

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